Call for Innovation Assistant in Marketing and Communications

Call for Innovation Assistant in Marketing and Communications

Coconat stands for Community and Concentrated work in Nature.

Our purpose: Inviting. Inspiring. Inventing sustainable stuff.

Our Mission: Coconat is impact driven company, which combines workation, coworking, coliving, and special projects on rural development. Coconat is an open and diverse community, where everyone can pursue their aspirations. The goal is an inclusive and inspiring environment for all people.
Overview: We are seeking a dynamic and ambitious communications specialist and researcher, to enhance our marketing strategy targeting start-ups, remote workers, and HR professionals interested in Future of Work - focus in key German cities for our innovative tourism company, Coconat.
For funding reasons, we are seeking recent graduates (less than 36 months).

Tasks

1. Market Research (Project Summery - more robust description below). Identify crucial events, publications, networks, university, and incubator structures relevant to the start-up ecosystem in Berlin, Hamburg, Munich, and Cologne.
2. Analyze market trends, competitor strategies, and customer preferences within the start-up and remote worker sectors.
3. Present on a weekly basis

• Product and Message Review: Evaluate our existing products and messaging to align them with the needs and aspirations of start-ups, remote workers, and HR/Future of Work enthusiasts.
• Analyze Coconat’s current communications with regards to our environmental sustainability and social impact commitments and transparency.
• Conduct surveys and interviews with potential clients to understand their expectations and preferences.
• Present results and work with on new campaigns
• Implement the measures

• Marketing Measures: Develop and prioritize marketing measures based on the identified events, networks, and publications.
• Estimate the costs associated with each measure and provide recommendations for efficient resource allocation.
• Implement measures - for example: Social Media posting, website updates, press work, brochure and flier creation, local communications work, etc.
• Prepare weekly KPI reports and collecting press clippings

• Online and Offline Promotion: Investigate SEO strategies to enhance our online visibility among identified target groups
• Explore options for online and offline advertising campaigns tailored for the new audiences.
• Implement measures

• Innovation, Nature, and Creativity Integration: Develop strategies to incorporate Coconat’s already available innovative offerings into Coconat’s marketing approach.
• Review all external research papers studies, and evaluations about Coconat, with special view on bringing our commitments to environmental sustainability and social impact to our messaging
• Test the assumptions outlined below by proposing A/B testing

• Other Tasks: Work closely with the Managing Director on various general activities: Summarizing DE language documents and communications
• Taking minutes during meetings
• Summarizing and follow up tasks to important (Marketing) partner meetings
• Helping with various organizational and admin tasks to do with Marketing activities.

Qualifications and Skills:

• Bachelor/Master’s degree in Communications, Marketing, or a related field. [The innovation assistant’s most recent degree (university degree or completion of regulated advanced vocational training) must not date back more than 36 months at the time of recruitment. The date of the degree certificate is decisive].
• Strong research skills and the ability to analyze market trends and customer behavior.
• Proficiency in digital marketing, including SEO, online advertising, and social media campaigns.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with team members and stakeholders.
• Creativity and innovative thinking to develop compelling marketing strategies.
• Strong English and Fluent German required

Not required, but beneficial skills:

• Graphic Design experience - Canva, Adobe suite, other (please specify and send examples)
• WordPress - Divi a bonus
• Video experience - for Social Media (please specify which apps you are using and send examples)
• Project Management
• Press work

Benefits

• Opportunity to work with an impact-driven company at the forefront of innovative tourism and rural development.
• Hands-on experience in developing and implementing marketing strategies targeted at start-ups.
• Mentorship and guidance from the managing director, providing valuable insights into the industry.

Conditions
Start Date: As soon as possible
Place of work: Bad Belzig, OT Klein Glien in the nature park Hoher Fläming, hybrid remote possible.
Part-Time: 30hrs./week
Position is partially funded through the Brandenburger Innovationsfachkräfte program.
Extras:

• Free coworking membership with all Coconaut Club membership benefits.
• All Coconat employees are welcome to all meals served during their shift: Breakfast, Lunch and Dinner. Our meals are vegetarian by default, and vegan upon request.
• Reduced meal price when you’re not working (€7 per meal).
• Enjoy our special wellness offer with employee discount for: Sauna (20 € for two hours).
• Massages (50% discount).
• Free access to Coconat’s yoga and meditation room.
• Access to our natural pool.

• Special accommodation and drink rates for friends and family.
• Free access to our other facilities: Maker Space, Video Editing Room, Carriage House and Carriage House Kitchen.

How to Apply: Interested candidates are invited to submit their resume, cover letter, and 100 word a sample marketing summary, outlining their approach to engage start-ups and/or remote workers in the specified cities. Please send to Julianne@coconat-space.com
Shortlisted candidates will be contacted for an interview.
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Research Project Summary: Marketing Strategy for Coconat focus: sustainability efforts, start-ups and remote workers, and our innovative USP.
We look forward to welcoming a passionate and innovative researcher to our team, someone who envisions a future as a content creator and is excited about shaping the narrative of Coconat’s impact in the ecosystems related to start-ups, remote work, and Future of Work, with a unique focus on innovation and creativity.
The objective is to identify and engage ecosystems in Berlin, Hamburg, Munich, Cologne, refine our products and core messaging to be more cohesive to our sustainability efforts, increasing focus on sustainable start ups, remote work, new work and future of work as an efficient measure for climate protection with regards to: resource efficiency, climate protection, and/or sustainable and intelligent mobility.
The researcher should help analyze and develop a robust marketing plan that leverages events, publications, networks, university, and incubator structures, while also exploring online and offline advertising options.
Additionally, we are seeking a Unique Selling Proposition (USP) specifically tailored to the different user groups. Assumptions we are already to test:

• innovation and creativity can be significant drivers for start-ups by offering access to our COCOLAB., a cutting-edge maker’s space within Coconat. This innovative feature encourages teams to approach problems from entirely new perspectives, complementing the natural environment and other productivity measures Coconat already provides.
• Nature will be a factor that is actively sought after as thought workers dive deeper into AI work processes. Nature is and always has been a significant USP for Coconat that sets us apart from city based creative hubs.
• The combination of the above 2 mentioned USPs may be a guide for us to set ourselves apart from the current rise in workation offerings in Brandenburg.
• Coconat is a thought leader in Future of Work, for many reasons, but most importantly as the first workation retreat in Europe. We are now seeking the best ways to show how Future of Work concepts will actively play a role in sustainability efforts.