Oct 15, 2025
Digital Marketing Manager (m/f/d)
- Location: Berlin or remote (EU)
- Department: Marketing
- Contract: Full Time with initial 6 month Trial Period
At G2, we’ve assembled top talents with the best competitive players from around the world to form a truly global esports club and entertainment brand. We are ambitious risk-takers, seeking to innovate the sports and entertainment industries, remaining playful and forthright while upholding our core values.
With one of the largest esports fan bases at our side, our mission is to spark emotion and foster conversation through powerful stories of competition and beyond. If you take pride in always striving for the best and crave the opportunity to create, innovate, and entertain the world, then you’ll feel right at home at G2.
Are you passionate about creating engaging digital experiences that bring esports, entertainment, and culture together? Do you enjoy turning insights and strategy into action, optimizing campaigns across multiple channels, and seeing your ideas come to life? If so, you should definitely read on and help shape our global marketing presence by delivering impactful, data-informed campaigns that connect with our fans worldwide.
G2 is looking for a Marketing Manager (m/f/d) to join our team. This is a full time position based in Berlin or remote (EU) who will directly report to our Head of Media.
Responsibilities:
- Plan, manage, and execute integrated marketing campaigns across various touchpoints including publisher deliverables, brand milestones, major esports events (e.g. Worlds, MSI, EWC), content & merchandise launches
- Own the marketing-side of app content planning and publishing, working closely with internal teams to align updates with broader campaigns
- Take ownership of data tracking and insights across our key marketing channels - including social media, web, app, and campaign performance & produce regular reporting for our internal stakeholders
- Work with platform analytics (e.g. app metrics, engagement reports, social KPIs) to identify trends, surface opportunities, and inform decision-making
- Collaborate with the Consumer Products team to ensure campaign alignment around product launches and more - experience around e-commerce operations is a big plus
- Collaborate with external partners, creators, and agencies to support campaign rollouts and track deliverables
- Stay current on industry trends and audience behavior across esports, gaming, and digital platforms to help optimize channel strategies
Requirements
- 3+ years of experience in marketing, preferably within esports, gaming, entertainment, or consumer products
- Strong understanding of digital marketing channels, including social media, web, app, and e-commerce platforms
- Experience with data tracking, analytics, and insights to measure campaign performance and inform decision-making
- Proven ability to plan, execute, and manage integrated marketing campaigns across multiple touchpoints and stakeholders
- Strong project management skills, attention to detail, and ability to manage multiple projects simultaneously
- Experience working with or supporting commercial/brand partnerships is a plus
- Knowledge of the esports landscape, including major tournaments and events (e.g., Worlds, MSI, EWC, LEC)
- Excellent communication skills, both written and verbal, with the ability to coordinate internally and with external partners
- Proactive, data-driven, and comfortable working in a fast-paced, dynamic environment
Our Values and philosophy
At G2, you´ll take ownership of your work without losing focus on our unity!
Ambitious: We are ambitious risk-takers, seeking to innovate the esports and entertainment industries, remaining playful and forthright while upholding our core values.
Human: An outstanding diverse work environment with international backgrounds, loaded with experience and a variety of success stories - all driven by the idea of achieving greatness together. A playful workplace that is united and fair.
Greater purpose: Always focussing on creating impact beyond yourself. Not just working in a team, but for the team is our key for being successful.
Maximum flexibility: Flexible working hours, work from our well-connected Office in the heart of Berlin or from home with a great IT Setup.
Have what it takes to join the G2ARMY ?
Click on the ‘Online Application’ button below and show us that you are the right person for this position. We are looking forward to learning about you and what you can bring to G2!
