Marketing Analyst

The role
As a Senior Marketing Data Analyst - Actives in Global Marketing Analytics, you will help shape data-driven Marketing strategies focused on the existing HelloFresh customer base across 30+ markets on 3 continents. Based in our Berlin Headquarters, you’ll partner closely with the Global Actives Engagement Marketing function to drive customer engagement, retention, and overall business performance.

What you’ll do

• Act as a trusted advisorto the Global Actives Engagement Marketing function: understand their challenges, turn data into clear analytical problem statements, and translate insights into actionable strategic recommendations
• Build and evolve reporting and visualization assets that support day-to-day decision-making and strengthen global performance oversight
• Measure, benchmark, and monitorGlobal Actives Engagement performance, proactively identifying opportunities to improve key customer and business KPIs
• Lead high-impact analytical projects, partnering closely with Marketing, and also Product and Tech stakeholders to drive clarity and alignment cross-functionally
• Streamline analytical processes, championing scalable, automated and standardised solutions
• Coach and mentor more junior analysts within Global Marketing Analytics, contributing to a supportive and high-performing analytics community

What you’ll bring

• A motivated, collaborative mindset with strong team-working skills and a passion for solving complex business problems
• 5+ years of experience in Customer Analytics, Marketing Analytics, or a related quantitative field-ideally in a fast-paced B2C or subscription business
• Strong understanding of Customer Engagement/ Retention metricsand how they connect to overall business performance
• Astructured, results-oriented approach with the ability to turn ambiguous questions into clear analytical frameworks and insights
• Solid technical skills, including: SQL and Spreadhseets (required)
• Tableauor a similar visualisation tool (e.g. Looker, PowerBI)
• Python(a plus)

• Demonstrated project ownership and stakeholder-management skills, especially in cross-functional settings
• Excellent communication skills in English, with the ability to explain analytical concepts to non-technical audiences and influence decision-making

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!